No Doubt Racing

Certainly NASCAR is on the up-and-up.

But, since we've gone on record as wondering if the Makers Mark decision for and then against a plan to water down their whiskey was a publicity stunt - we might have cause to wonder if Danica Patrick's pole position at the upcoming Daytona race was somewhat..."encouraged".

Some sports commentators believe anyone in the front of the Daytona race pack toward the end of the 500 mile event could win. So pole position is more a symbolic victory than a meaningful one. But, the positive impact on interest in the event has been huge. Let's wait to see if viewership goes up and where Danica is when the checkered flag comes out.

If your business plan includes stock car racing, keep this event in mind.

(BTW: All that aside, we're big fans of Danica Patrick and a broad range of women's sports.)


Posted by Peter on 2/22/2013 1:21:09 PM